Chinook Nile Cruises Branding Chinook Nile Cruises is a new company who, by late 2011, will be offering luxury cruises down the Nile in one of their custom built, elegant, Dahabiya sail boats. The vessel will carry approximately 20 guests to some of the true wonders of the ancient world, providing a once in a lifetime experience. Revolting has been working closely with the client and boat designer to create a luxury brand that communicates and will be part of a truly unique and unforgettable experience. The above designs are our initial ideas for the logo. These are quick concepts that are conceived in Illustrator after having been researched and penned down on paper. The best ideas from this starting stage were developed into four proposed concepts. Below are the final concepts we presented to the client. Concept 1 - Sails This mark is based on the two distinctive sails of the Dahabiya. We have taken inspiration from Arabic typography, rendering the sails from two simple calligraphic pen stocks. In keeping with the clean, abstract lines of the mark we have chosen a complementarity, san-serif typeface. Additionally, to reflect the tall, thin strokes we have chosen a condensed weight of the font. Concept 2 - Papyrus Sun This mark uses a shape based on the Dahabiya sails in a repeating pattern. This abstract shape represents the famous papyrus plant growing on the banks of the Nile. It also is indicative of a stylized sunrise/sunset motifs often seen in Art Deco designs inspired by ancient Egypt. We carried this theme across into the type with a subtle, modern take on 1920 typography. We also suggest a reimagining of the traditional typewriter font as corporate typeface. This conjures up notions of Agatha Christie, Jules Verne and elegant luxury. Concept 3 - Arabic Signature Again we are using the distinctive sails in a way that they could also be seen as pyramids, one of the most iconic symbols of Egypt. We have rendered these in a way that allures to the ancient history of the country. We have also incorporated the name of the vessel as rendered in Arabic. To accompany this we have used typeface that mirrors the fluid, hand-drawn feel, of this traditional type. This also gives the feel of a signature, a seal of quality and personal, high quality service. Working closely with the client, listening to their ideas and views, we developed the chosen concept into the final logo above, with a complimentary colour palette and holding page for the website. www.chinook-nile-cruises.com

Chinook Nile Cruises Branding

Chinook Nile Cruises is a new company who, by late 2011, will be offering luxury cruises down the Nile in one of their custom built, elegant, Dahabiya sail boats. The vessel will carry approximately 20 guests to some of the true wonders of the ancient world, providing a once in a lifetime experience. Revolting has been working closely with the client and boat designer to create a luxury brand that communicates and will be part of a truly unique and unforgettable experience.

The above designs are our initial ideas for the logo. These are quick concepts that are conceived in Illustrator after having been researched and penned down on paper. The best ideas from this starting stage were developed into four proposed concepts. Below are the final concepts we presented to the client.

Concept 1 - Sails

This mark is based on the two distinctive sails of the Dahabiya. We have taken inspiration from Arabic typography, rendering the sails from two simple calligraphic pen stocks. In keeping with the clean, abstract lines of the mark we have chosen a complementarity, san-serif typeface. Additionally, to reflect the tall, thin strokes we have chosen a condensed weight of the font.

Concept 2 - Papyrus Sun

This mark uses a shape based on the Dahabiya sails in a repeating pattern. This abstract shape represents the famous papyrus plant growing on the banks of the Nile. It also is indicative of a stylized sunrise/sunset motifs often seen in Art Deco designs inspired by ancient Egypt. We carried this theme across into the type with a subtle, modern take on 1920 typography. We also suggest a reimagining of the traditional typewriter font as corporate typeface. This conjures up notions of Agatha Christie, Jules Verne and elegant luxury.

Concept 3 - Arabic Signature

Again we are using the distinctive sails in a way that they could also be seen as pyramids, one of the most iconic symbols of Egypt. We have rendered these in a way that allures to the ancient history of the country. We have also incorporated the name of the vessel as rendered in Arabic. To accompany this we have used typeface that mirrors the fluid, hand-drawn feel, of this traditional type. This also gives the feel of a signature, a seal of quality and personal, high quality service.

Working closely with the client, listening to their ideas and views, we developed the chosen concept into the final logo above, with a complimentary colour palette and holding page for the website. www.chinook-nile-cruises.com

Chinook Nile Cruises Branding Chinook Nile Cruises is a new company who, by late 2011, will be offering luxury cruises down the Nile in one of their custom built, elegant, Dahabiya sail boats. The vessel will carry approximately 20 guests to some of the true wonders of the ancient world, providing a once in a lifetime experience. Revolting has been working closely with the client and boat designer to create a luxury brand that communicates and will be part of a truly unique and unforgettable experience. The above designs are our initial ideas for the logo. These are quick concepts that are conceived in Illustrator after having been researched and penned down on paper. The best ideas from this starting stage were developed into four proposed concepts. Below are the final concepts we presented to the client. Concept 1 - Sails This mark is based on the two distinctive sails of the Dahabiya. We have taken inspiration from Arabic typography, rendering the sails from two simple calligraphic pen stocks. In keeping with the clean, abstract lines of the mark we have chosen a complementarity, san-serif typeface. Additionally, to reflect the tall, thin strokes we have chosen a condensed weight of the font. Concept 2 - Papyrus Sun This mark uses a shape based on the Dahabiya sails in a repeating pattern. This abstract shape represents the famous papyrus plant growing on the banks of the Nile. It also is indicative of a stylized sunrise/sunset motifs often seen in Art Deco designs inspired by ancient Egypt. We carried this theme across into the type with a subtle, modern take on 1920 typography. We also suggest a reimagining of the traditional typewriter font as corporate typeface. This conjures up notions of Agatha Christie, Jules Verne and elegant luxury. Concept 3 - Arabic Signature Again we are using the distinctive sails in a way that they could also be seen as pyramids, one of the most iconic symbols of Egypt. We have rendered these in a way that allures to the ancient history of the country. We have also incorporated the name of the vessel as rendered in Arabic. To accompany this we have used typeface that mirrors the fluid, hand-drawn feel, of this traditional type. This also gives the feel of a signature, a seal of quality and personal, high quality service. Working closely with the client, listening to their ideas and views, we developed the chosen concept into the final logo above, with a complimentary colour palette and holding page for the website. www.chinook-nile-cruises.com

Chinook Nile Cruises Branding

Chinook Nile Cruises is a new company who, by late 2011, will be offering luxury cruises down the Nile in one of their custom built, elegant, Dahabiya sail boats. The vessel will carry approximately 20 guests to some of the true wonders of the ancient world, providing a once in a lifetime experience. Revolting has been working closely with the client and boat designer to create a luxury brand that communicates and will be part of a truly unique and unforgettable experience.

The above designs are our initial ideas for the logo. These are quick concepts that are conceived in Illustrator after having been researched and penned down on paper. The best ideas from this starting stage were developed into four proposed concepts. Below are the final concepts we presented to the client.

Concept 1 - Sails

This mark is based on the two distinctive sails of the Dahabiya. We have taken inspiration from Arabic typography, rendering the sails from two simple calligraphic pen stocks. In keeping with the clean, abstract lines of the mark we have chosen a complementarity, san-serif typeface. Additionally, to reflect the tall, thin strokes we have chosen a condensed weight of the font.

Concept 2 - Papyrus Sun

This mark uses a shape based on the Dahabiya sails in a repeating pattern. This abstract shape represents the famous papyrus plant growing on the banks of the Nile. It also is indicative of a stylized sunrise/sunset motifs often seen in Art Deco designs inspired by ancient Egypt. We carried this theme across into the type with a subtle, modern take on 1920 typography. We also suggest a reimagining of the traditional typewriter font as corporate typeface. This conjures up notions of Agatha Christie, Jules Verne and elegant luxury.

Concept 3 - Arabic Signature

Again we are using the distinctive sails in a way that they could also be seen as pyramids, one of the most iconic symbols of Egypt. We have rendered these in a way that allures to the ancient history of the country. We have also incorporated the name of the vessel as rendered in Arabic. To accompany this we have used typeface that mirrors the fluid, hand-drawn feel, of this traditional type. This also gives the feel of a signature, a seal of quality and personal, high quality service.

Working closely with the client, listening to their ideas and views, we developed the chosen concept into the final logo above, with a complimentary colour palette and holding page for the website. www.chinook-nile-cruises.com

Posted 1 year ago & Filed under Branding, identity, Typography, work, chinook, 9 notes View high resolution

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Revolting is a small studio with great big ideas.

Ideas that they realise in the form of branding, brand application, print based communications and creative and cost effective print management.

Some of the best ideas require the help of talented and creative friends. Revolting always look to work with the very best to provide exciting photography, video, audio, copy-writing and web & multimedia solutions.

"Not being able to do everything is no excuse for not doing everything you can."

Revolting specialise in working with Educational, Arts, Charitable and Public Sector organisations. For these clients, as well as for most people in today's climate, there is a great need to make every penny of their budget work for them. With this in mind, Revolting always look for creative ideas that give value for money at the same time as striving to minimise any environmental impact.

Revolting work with you, not for you. They get to know you and help you discover what it is you are trying to say. They then find the right idea to say it, an idea that will get you seen, heard and understood.

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